Oi! P&G. THIS is how to advertise to women
Ok, before I start, I have to say that I know this is advertising. I am aware that Nike are trying to sell me their brand and they are cynically tugging at my heartstrings to do so.
BUT
at least the message is better than the P&G Sponsors of Moms advertising that I ranted about earlier this year.
Advertisers should take note that women are not all mums and those of us who are mums don’t all define ourselves by our “status” as a mother.
I am a mother by an accident of reproductive luck. It is not something that requires particular skill. I just got lucky. It does not define me, as a person or as a blogger.
Nike have come up with an inspiring advertising campaign that tells girls that they can MAKE THE RULES
Featured Image – Broken Glass Nike Swoosh
4 Comments
Nikki Sayadi
Those ads used to piss me off too, and I’m not even a Mum. They’re so ridiculously sexist and twee (which I found as offensive as the sexist nature of them!) I do love that Nike advert though, definitely need more of that.
Lynn C Schreiber
Oh, yes. They are toe-curlingly twee. A few people have also commented on the rest of the family being left out – it is not just the mum who supports an Olympic athlete. Am sure that the dads and siblings play a large part too.
MrsB
70 miles a week is a LOT of mileage!
Cool ad though 🙂
Kate Williams
Oh I love this ad! Never seen it before! Can’t watch the P&G one either without flicking a v sign at the tele…